Mom Mom is Lotte Plaza Market’s private-label food brand, developed as an exclusive product line for the company’s retail stores. This project focused on designing product labels and packaging graphics across multiple Mom Mom categories, including sesame products, basil seed drinks, and nut labels. Each label series was designed to respond to its own product type, container format, and retail context. The sesame series uses a warm, traditional Korean grocery aesthetic with color-coded variations and ingredient-focused illustrations. The basil seed drink labels emphasize flavor differentiation through vibrant fruit imagery and transparent beverage visuals, while the nut labels use a cleaner wraparound approach that keeps the product visible and easy to identify. The sesame label series was produced and sold in Lotte Plaza Market stores, showing how the design works in an actual retail environment. Together, the project demonstrates my ability to adapt branding, typography, color, and layout across different product categories while maintaining a clear and recognizable private-label brand presence.